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Who We Are

We are a family-owned & operated orchard in sunny Nelson, and we’ve been growing and selling fruit for over 5 generations.

Our Orchard.

FruitDirect is located in Nelson on Echodale Orchard, a proudly NZ owned, fifth-generation family business which has been operating since 1915. With 40-hectares of pip fruit orchards flourishing with seasonal beauty, FruitDirect is dedicated to bringing you the best quality produce delivered straight from the orchard to your door. The beautiful Nelson sunshine combined with the rich soils in the foothills of Richmond produce the best tasting pip fruit you can imagine.

Our Ethos.
FruitDirect is a company built by people who love the highest quality produce and want to share it with other New Zealanders. We want everyone in New Zealand to be able to access fresh, export quality NZ fruit and veges, delivered to their doorstep.

Our Fruit.
Our fruit is sourced from only the best of growers and all growers are situated in Nelson, which is renowned for its high sunshine hours and extraordinary taste in pip fruit. We have carefully chosen to grow many specific varieties of apples and pears based on their flavour, texture and freshness. We strive to always deliver the highest quality apples and pears all year round so we have carefully selected the particular varieties we grow so that these summer fruits can be picked and stored in the perfect conditions to retain optimum freshness. This sometimes comes as a surprise to our customers, but rest assured this is very standard practice in New Zealand, to ensure Kiwis have healthy, vitamin rich fruit all year round! We are always happy to answer any questions you have around this. To ensure we bring you the highest quality fruit, we are committed to the NZ GAP (Good Agricultural Practice) and all our fruit is on a limited spray programme to prevent disease, pests etc. Our fruit is not organic.

Our Veges.

Support local and NZ! Our Veges are locally grown in Nelson. The selection of veges in both our small and large cartons change weekly due to seasonal availability.

Our customers.
Our customers value freshness and quality at an affordable price, along with buying and supporting local. We deliver to families, individuals and small business in urban and rural areas.

Our Guarantee.

We guarantee you get only the best. To ensure this, we have a simple, streamlined process between the orchard and our customers.  The fruit is hand picked from our trees, carefully packaged to suit your requirements and then delivered to your door.  From leaving our premises your product should reach you within three days.  This process eliminates much of the handling which occurs between the tree and other retail outlets, and by removing this extra handling we can provide you with a much better quality product for a very competitive price.

If your order arrives and it is not how you expected, let us know and we will send you a replacement carton FREE of charge!*  Conditions Apply.  Please see our Terms & Conditions.


Buying direct from our orchard means we can offer you affordable prices. We have thorough quality control in place to ensure we are always delivering on value. We also offer FREE overnight delivery NZ wide